Established in 2014

We come to market with different approach for a 20 year old problem. How to synchronize digital campaigns with TV spots without the limitations of Automated Content Recognition (ACR), without the need of any apps, software, and/or any hardware prerequisites for TV viewers to enjoy the experience.

About US

Headquartered in Toronto, we are a Canadian private equity backed technology company with operations in a growing number of countries.

Our Goal
We want Spot Direct® to become a global standard for digital/TV synchronization services.

Our Team

Rodrigo Madriz
Co-Founder, CEO

TMT Sector Veteran. Former Strategy Lead for Bell Canada's $6B IPTV Deployment (now Fibe TV). Most recently the TELUS lead on the creation of a Canada-wide mobile payments standard (Suretap). Mechanical Engineer (UCV), MEng (Colorado), MBA (York).​​

Alvaro Briceno
Co-Founder, COO

Entrepreneur, C-Level Strategy & Organization consultant. His clients include subsidiaries of Microsoft, Verizon, AES Energy, ENI-Spa, and Inter-American Development Bank. Former Int'l Executive Board Member of Amnesty International. Chemical Engineer (UCV), MPA (Columbia).​

Udi Subasinghe
CTO

18+ years providing execution leadership in software implementations. Specialist in Project/Program Management, Product Design, IT/IS Strategy, Global Delivery Operations, and Outsourcing. Engineer (Manchester Metropolitan UK).
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